DemandGen Reports

ON24, Inc., a leader in webcasting and virtual event solutions, recently announced the launch of an open webcasting platform designed to enable customers to create custom experiences and integrate applications developed by third-party developers.

The open cloud platform also enables customers to deliver “social webcasts,” which is touted as a way to deliver a more immersive end-user experience, increased engagement and effectiveness. “This represents a revolutionary new direction for ON24. With greater control and exciting visual options, social webcasting is simply more fun,” said Sharat Sharan, CEO, ON24.

With more businesses looking to distribute their content and thought leadership out via social networks, Act-On Software has announced the addition of a new application called Twitter Prospector, designed to help clients automate the process of publishing content on Twitter and then measure and track the activity of prospects from the social network.