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DemandGen Reports

NetFactor Adds CRM Connectivity With Latest Version Of VisitorTrack

NetFactor Corp. unveiled new integration capabilities of VisitorTrack to feed leads and contacts for anonymous web site visitors directly into Salesforce.com (CRM).

VisitorTrack is a cloud-based software for BtoB lead generation, designed to act as a Caller ID for a web site. The enhanced VisitorTrack features are designed to advance the capabilities of tracking, identifying and managing active web visitors.

  • Written by Demand Gen Report Team
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Demandbase Announces Real-Time Business Identification that Enables Targeting and Personalization for BtoB Marketers

Demandbase, Inc. recently announced the availability of Real-Time ID Service, its platform for real-time identification of business web traffic. Accessed using a web service API, the new platform is designed to enable marketers to power their web site or online products with intelligence to know which company is about to visit its site, and then serve a web experience with industry-specific messages, shorter web forms and the potential for content customized for specific accounts.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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