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DemandGen Reports

DemandGen Report Announces Cutting Edge Companies Added As Sponsors For Content2Conversion Conference in New York City


Innovators in the world of B2B marketing are stepping up in support of the industry’s first annual Content2Conversion Conference, as DemandGen (DGR) today announced new sponsors. The new event, which is being held Tuesday, April 24th at the Times Center in Manhattan, will be sponsored by cutting edge companies including:

  • Demandbase, a real time targeting and personalization platform for B2B marketers;
  • Eloqua, a provider of Revenue Performance Management solutions;
  • Gisteo, a provider of custom promotional video services;
  • HubSpot, a provider of inbound marketing software;
  • KnowledgeVision, an interactive online video platform;
  • Manticore Technology, a provider of SaaS marketing automation; and
  • PRNewswire, a news and information distribution services provider.

LeadMD Measures Impact Of Marketing Created Revenue For Customers


LeadMD, a marketing automation and CRM services company, recently reported results of a marketing automation usage study, which found that programs yielded more than $300 million in marketing-created, top-line revenue. The data was collected from more than 8,000 customer marketing programs implemented through the Marketo platform, as part of a 2011 Marketing Automation Benchmarking Study.

After six months of lead management utilizing marketing automation, LeadMD customers saw an additional $10.2 million in net new monthly revenue, according to the company.

Spark by Marketo Reports Rapid Growth In SMB Market


Marketo today reported that its marketing automation solution for small businesses, Spark by Marketo, had average sales growth of more than 110% each month since its introduction last September. The company doubled its dedicated Spark sales team to support the growing small business channel — Marketo also reported more than 100 customers since its launch.

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  3. Demand Generation Experts From SiriusDecisions, Eloqua Added To Agenda For Content2Conversion Conference
  4. Study Highlights How and Why Top B2B Marketers Use Marketing Automation
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