DemandGen Reports

Marketo today announced Marketo for Microsoft Dynamics CRM 2011, an integrated Revenue Performance Management (RPM) solution focused on increasing pipeline performance, improving sales effectiveness and optimizing sales and marketing investments. The solution will be unveiled at the 2012 Microsoft Convergence Conference, being held March 18-21 in Houston.

Microsoft Dynamics CRM customers will be able to purchase and implement the entire Marketo product line later this year. The integrated offering is aimed at helping B2B marketers break down the silos between marketing and sales, treating revenue as one continuous process and eliminating gaps among teams. According to Marketo Chief Revenue Officer Paul Albright, connecting sales and marketing teams has become a critical part of managing the revenue process.

SalesFUSION recently announced the addition of new social media marketing capabilities to its marketing automation platform, following up on the company's previous release of a new event marketing software module.

Earlier this week, SalesFUSION released Facebook content-development and user tracking capabilities for SocialFUSION, one of the modules in its flagship SalesFUSION360 marketing automaton suite. The new features allow B2B marketers to build and launch Facebook offers, landing pages and other content, using a provided template library. In addition to deploying new social media content, marketers also get the ability to track and profile visitors to a corporate Facebook page, and to tie these analytics into the SalesFUSION platform's lead scoring, lead alert and related capabilities.