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DemandGen Reports

Vocus Acquires iContact, Plans Integrated Marketing Software Suite for SMBs

By Matt McKenzie, Contributing Editor

Marketing software provider Vocus announced last week that it had acquired iContact, a provider of cloud-based email and social marketing software. The $159 million purchase is expected to be of particular interest to B2B marketers working at small and midsized firms — the primary target market for both companies today.

Vocus originated as a provider of software and services to PR professionals. In recent years, however, the company expanded its cloud-based offering to include a broader suite of marketing-oriented products that embrace social media, search, and publicity tools (including its 2006 purchase of PRWeb) designed for marketers as small and midsized firms.

Aprimo Adds Support for Third-Party Data Sources to Marketing Automation Platform


Aprimo reported new data-integration capabilities for Aprimo Relationship Manager (ARM), the company's suite of marketing automation tools designed to create and manage multi-channel marketing campaigns.

The new feature, called Extended Data Source (xDS), will be integrated with existing campaign management and analytics capabilities built into the ARM platform. Marketers can use xDS to pull information from third-party databases – including data from service desks, inbound and outbound call centers, and transactional systems – into a Teradata database that serves as a central data-storage repository. A marketing organization can then use this integrated data within new or existing ARM marketing campaigns.

Demand Generation Experts From SiriusDecisions, Eloqua Added To Agenda For Content2Conversion Conference


DemandGen Report (DGR) has announced additional speakers for its first annual Content2Conversion Conference, to be held Tuesday, April 24, 2012, at the Times Center in New York City.

Executives added to the list of presenters include: Matthew Papertisan, Research Director, Demand Generation Strategies at SiriusDecisions; Elle Woulfe, Senior Marketing Manager at Eloqua; and Ruth Stevens, eMarketing expert and author. The C2C Conference was developed to provide marketers with optimal resources to strategize, develop and promote collateral that drives lead and demand generation.

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