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DemandGen Reports

Marketo Launches Chatter for Sales Insight on Salesforce.com’s ChatterExchange

Marketo recently announced the launch of Chatter for Sales Insight on salesforce.com’s ChatterExchange, designed to help accelerate the market shift to Cloud2, the next cloud computing paradigm. The integration between Marketo Sales Insight and Salesforce Chatter is designed to increase sales effectiveness with real-time feeds so sales professionals can prioritize their best leads and opportunities and drive greater revenue through the revenue cycle.

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Global Crossing to Host Virtual Event to Showcase Collaboration Services

ON24, Inc. recently announced that Global Crossing, a leading global IP solutions provider, will be using the ON24 Virtual Show platform for its virtual trade show, “Collaborate NOW!” a virtual event that will showcase the company’s collaboration products and services.

Scheduled to go live September 1, 2010, the virtual trade show will also feature presentations on emerging collaboration services and best practices for driving business productivity. The event will include a live keynote on the latest in business video applications, delivered by Henry Dewing, principal analyst with independent research firm Forrester Research, Inc.

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iCentera Awarded Patent for Sales Enablement Optimization

iCentera announced yesterday that it has been awarded a patent (U.S. Pat. No. 7,774,378) for an invention designed to deliver a hosted/SaaS-based sales enablement platform. This patent corresponds to foundational aspects of the sales enablement intelligence center needed to deliver an enterprise-class sales enablement solution that can be deployed by virtually any BtoB sales organization.

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