DemandGen Reports

Rainmaker Systems recently announced the general availability of its next generation e-commerce SaaS platform for global software and subscription sales. The platform is designed to offer self-administration tools to assess online buying patterns; a rules engine for complex logic for BtoB sales; and support for global transactions.

The next generation platform is already in use by leading brands on a global basis, and the superior user experience has recently propelled a major software client to an over 20% year-over-year revenue increase over their previous vendor's implementation, according to a company press release.

In a recent shuffling of the deck at marketing automation vendor Silverpop, demand gen evangelist and blogger Adam Needles will be departing, while Will Schnabel, an industry veteran and founder of Vtrenz will be returning from his international post to head up business development.

Needles, who has served as the company’s Director of Field Marketing and lead the charge for the company’s popular BtoB Marketing University series, will join Left Brain Marketing, a Silverpop service partner. He’ll depart from Silverpop on Friday, Sept. 17.