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DemandGen Reports

Marketo Maps Predictive Path For Marketers With Revenue Cycle Explorer

screenshot2Marketo recently announced the general availability of its Revenue Cycle Explorer, the latest addition to Marketo’s Revenue Cycle Analytics, designed to provide a unique methodology to make it easy to measure, understand, optimize and predict the revenue cycle.

Supporting the need for the new revenue tracking applications, Marketo pointed to Forrester Research, which showed that while 20% of companies believe they excel at measuring performance of their marketing initiatives, 76% agree that the ability to track ROI fosters more respect.

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Eloqua Discover For Salesforce.com Now Available On AppExchange 2

Eloqua announced yesterday the availability of Eloqua Discover for Salesforce.com on AppExchange 2. Designed to help sales teams identify, prioritize, track and convert the most active and interested prospects and accounts, the application interprets a prospect's unique interests and then enables sales to closely track and engage with them based on these interests.

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netFactor Adds Triggers To Provide Real-Time Anonymous Visitor ID

Today netFactor Corporation unveiled new capabilities within VisitorTrack, the company’s BtoB lead generation software which provides caller-ID like functionality for web site tracking. The Multi-Select Triggers feature set is now designed to enable instantaneous visibility into the most desirable businesses visiting a web site.

By providing highly tailored alerts delivered in real-time, the Triggers are designed to give marketers visibility into the behavioral, demographic and geographic makeup of anonymous business web site visitors.

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