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HomeStar Broker Solutions Implements LeadMaster For Real Estate Lead Management


HomeStar Broker Solutions Corp., a provider of Internet lead conversion solutions to the real estate industry, and LeadMaster, a provider of cloud computing solutions for CRM, sales lead management, marketing automation and sales force automation, announced an agreement to provide LeadMaster as the engine for the HomeStar Technology Platform.

Vancouver, Canada-based HomeStar Broker Solutions is a lead management company specializing in online conversions in real estate. The company’s clients include real estate companies looking for outsourced assistance in lead response, agent support and lead cultivation.

The company provides its clients with support to validate and respond to online property  inquiries, and to ensure immediate follow up. The company also offers back-end support to monitor agent activity and optimize lead conversion efforts.

Neolane Adds New Offer Management, Profiling Features To its Marketing Automation Solution


Marketing automation software vendor Neolane recently announced new features for Neolane Interaction, the company's real-time offer management solution. The new features are designed to provide a better experience for anonymous users and to provide better alignment for cross-channel marketing campaigns.

Neolane Interaction combines a central offer catalog, business rules engine and database marketing list to identify individuals arriving via inbound marketing channels. It then selects, personalizes and renders appropriate offers for each user based on their behavior and known personal characteristics. It is available as either a stand-alone solution or as part of the company's campaign management software.

Pardot Reports Strong Client Growth, New Product Features During Q1 2012


Pardot has joined a growing list of marketing automation software companies reporting solid growth numbers during the first quarter of 2012.

The company, which focuses on the SMB marketing automation software solutions, reported 114 new clients during the quarter. The growth follows what the company called a record-breaking fourth quarter of 2011, when it added 140 new SMB clients and added advanced campaign reporting and analysis capabilities to its product line.

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