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Act-On Debuts SugarCRM Early Experience Program For Integrated Platform

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Act-On Software recently released a new “early experience program” enticing SugarCRM users to take a test drive of its cloud-based Integrated Marketing Platform.

As part of the “early experience program,” trial customers will have full-use access to the Act-On Integrated Marketing Platform, which combines email management with a menu of marketing tools. Early experience users will also have access to the pre-release version of the SugarCRM connector that provides seamless integration with SugarCRM data, according to a company press release.

  • Written by Demand Gen Report Team
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Salesforce.com’s Radian6 Acquisition Fuels Speculation Of Marketing Cloud Expansion


Salesforce.com’s plans to acquire social media monitoring platform Radian6 for $326 million got a positive response from Wall Street. The announcement also had industry insiders immediately speculating about whether Salesforce would continue to expand into the marketing cloud with further acquisitions.

Salesforce pointed out that the acquisition will extend the value of the Sales Cloud, Service Cloud, Chatter and Force.com with social intelligence. “With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring,” said Marc Benioff, chairman and CEO, salesforce.com. “We see this as a huge opportunity. Not only will this acquisition accelerate our growth, it will extend the value of all of our offerings.”

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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ZoomInfo Adds Email Contact Sharing; Reports 250% Increase in Enterprise Sales

ZoomInfo recently announced the addition of a new plug-in designed to find active business contacts in users’ email messages and automatically upload the information to the ZoomInfo BtoB directory. The plug-in offers salespeople, small business owners and jobseekers ongoing access to the entire ZoomInfo Database of millions of BtoB profiles.

The company said that during a market test of its new ZoomInfo Community Edition, more than 25,000 people installed the email plug-in, contributing approximately one million new contacts to ZoomInfo.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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