DemandGen Reports

iCentera recently announced the availability of iCentera 8.0, the latest edition of the company’s on-demand sales enablement platform. The new release, tabbed "SSE" (Social Sales Enablement), is designed to help sales and marketing professionals streamline internal collaboration and communication, as well as external communication with prospects, customers and channel partners.

iCentera 8.0 also marks the debut of SE-TV (Sales Enablement TV), a navigational interface designed provide an “interactive, TV-like user experience” to off “prescriptive content, tools, forums and subject matter expertise to help organizations meet the growing demands of sales teams and channel partners,” according to the company.

Alinean, a creator of value-based interactive sales and marketing tools for BtoB solution providers, announced a new channel partnership agreement with Demand Creation Specialists (DCS), a custom content agency and publisher of DemandGen Report.

The basic white paper is still one of the most important pieces of marketing content — used and trusted as the key decision tool by over 60% of buyers, according to research from SiriusDecisions. However, the effectiveness of white paper marketing campaigns has declined over the past two years, as the current one-size-fits-all content and information overload no longer resonate with today's inundated, skeptical and frugal buyers. To cater to this growing shift in buying patterns, Alinean's Interactive White Paper offers BtoB marketers the opportunity to leverage the large current content investment, drive more high quality leads, reduce sales cycles and maximize new white paper relevance to buyers.