DemandGen Reports

The popularity of the “daily deal” model has skyrocketed among the BtoC audience, as smaller merchants have found an alternative way to allocate marketing spend to bring customers in. For the first time, the trend has been tested with bigger ticket BtoB models. Ajilitee, a business intelligence, analytics and cloud computing consulting firm, announced 50% off strategic business intelligence and cloud computing consulting services on the daily deal web site Groupon.

Through Groupon Stores, Ajilitee offered fast-paced workshops designed to help large and mid-sized organizations improve their current business intelligence (BI) environments or build their business cases for cloud computing. The company offered two options: a BI Best Practices Audit (a five-day workshop that deep-dives in a specific area that warrants help, including Data Architecture, Process Architecture, or BI Architecture) and analyzes findings against critical success factors; as well as a Cloud Opportunity Map, a five-day workshop that brings together key stakeholders to assess opportunities, potential benefits and strategies for cloud computing adoption.

A new education conference dedicated to managing and integrating the entire sales funnel, DemandCon, will debut in San Francisco May 18-20, 2011. The three-day event is focused on addressing and defining workable solutions that demonstrate how sales and marketing can work together as one highly functional team.

Co-founded by former Eloqua exec and current CEO of 28Marketing Steve Gershik, and Shawn Elledge, Chief Engagement Officer of the Integrated Marketing Summit, the event is positioned as a new type of conference experience that prioritizes actionable learning opportunities around all parts of the funnel, while facilitating ongoing community building.