The following white paper covers 10 of the most important steps companies will need to master in order effectively automate their marketing. Each step represents a progression in the phased approach and includes quick checklists for nurturing, scoring and other key automation functions.
Tight budgets. Fewer resources. More work. Now, more than ever, marketing professionals are under pressure to increase productivity. To succeed, savvy marketers are adopting customer lifecycle marketing strategies to engage prospects and customers throughout their relationship – from initial contact to fully engaged advocates. In this white paper, you’ll learn a framework for implementing a customer lifecycle communications strategy and actionable steps to plan your first project. Learn more!
To engage prospects, move them along the pipeline and drive sales, you need to build a holistic lead-management process. Silverpop, providers of the Engage B2B solution, offers a white paper that shows you how.
Download your copy from Silverpop today!
The dynamics of BtoB marketing continue to put pressure on the function to evolve to new heights of productivity. With limited opportunity for incremental resources and funding, marketing executives must pick their battles.
SiriusDecisions has identified five key issues that should drive the agendas of senior marketers.
If the uncertain future of traditional media outlets has left you wondering where traditional media fits in your PR strategy or if it still provides any real value, you'll want to download a copy of the Vocus whitepaper "Leveraging the Power of Traditional Media for Maximum PR Results" to learn the importance of incorporating the benefits of traditional media into your PR strategy.
The Do's & Don'ts of Lead Nurturing & Lead Management
This NEW white paper spotlights the best practices leading companies are employing to identify their most likely buyers
as well as the automated tools and tactics leaders are using to help progress and accelerate prospects through the buying cycle.
Marketing and sales alignment is critical to success, but companies struggle to bridge the gap between the two. Silverpop, providers of the Engage B2B solution (formerly Vtrenz), offers a white paper that shows you how.
Download your copy from Silverpop today!
Download this guide to integrating webinars into lead nurturing and demand generation programs. This white paper explores the value and impact webinars have 
in your eMarketing mix. Learn valuable tips and tactics for how to build out a true nurture marketing campaign around a single web event.
