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Calculating The Real ROI From Lead Nurturing

In this white paper, DemandGen Report presents findings from a recent poll of B2B marketers showing that those companies who have successfully deployed lead nurturing programs showed an "average 20% increase in sales opportunities from nurtured leads and found dramatic improvements to key conversion stages in the sales process."

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10 White Paper Marketing Tips

As a leader in electronic lead generation, emedia knows how to connect with qualified B2B prospects. When done right, nothing pulls qualified leads like a well-targeted white paper offer. Just ask marketing guru Larry Chase. Read his "10 White Paper Marketing Tips" to learn more.

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