Learn how to thrive in today’s social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop’s latest white paper offers 7 tactics for social media success. Download your copy today!
How you respond to a fresh lead can make the difference between a sale and lost potential. It also determines your lead management plan for the prospect.
High growth BtoB organizations are gaining a competitive edge by calculating exactly how their marketing investments will correlate to opportunities for the sales team and ultimately new revenue for the company. This white paper describes a new method for using historical data to develop a predictive model. Download Now.
Your Marketing Automation Success Kit introduces you to the basics of marketing automation and includes information to help you find a solution that meets your specific marketing goals. You'll find handy checklists to help determine budgeting considerations, analyze your current lead generation strategy, and learn how marketing automation can take that plan to the next level.
New Research on BtoB buyers reveals dramatic changes in their purchasing patterns, influences, media channels and social behaviors-which are changing the rules of engagement for sales and marketing teams. Download the Full Study.
In B2B marketing, the secret to getting the most out of your campaigns is to optimize continually — pre-click, post-click, and post-conversion. Download this white paper and learn how small changes can mean big differences to the success of marketing programs. Download here.
Electronic signatures (e-signatures), with their roots in paperwork elimination initiatives, have been edging into greater prominence due to the greater regulatory, legal, and economic pressures that businesses in many industry verticals are feeling today. The need to shorten sales cycles and reduce turnaround times often runs headlong into the requirement to safeguard valuable transactions and the data associated with them.
Many of the world’s largest corporations are now utilizing automation tools to analyze and track all of their online marketing activities. Contrary to popular belief, these tools are not limited to the Fortune 500 – download this complimentary white paper to learn how your company can take advantage of the same strategies that the top companies employ.
