QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team.

Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections.

This new E-book from Demand Gen Report features best practices directly from executives at LinkedIn and other leading digital brands.

Marketers Shifting Focus to Web-Based Formats for Higher Conversions

Marketers are refining the media mix, selecting the most cost-effective forms of engagement to capture and nurture leads to meet new revenue demands. Download this E-book to learn how content-rich webinars, optimized web site landing pages, video, social media and other methods are proving to be cost efficient and valuable for enhanced ROI.

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Data hygiene issues have been the dirty little secret for organizations for years. However, once companies take the time to refresh their contact database, they payoffs are significant. To learn just how much dirty data is costing your organization, we encourage you to download a new E-book featuring exclusive new research which quantifies bad data's impact on sales & marketing and addresses what to do about it.

To be successful in today's highly interactive and social environment, marketers need to collect and analyze information about prospective buyers. Rather than attack prospects with information they don't want or need, companies should take a step back, observe prospects' behavior and respond in a timely fashion with relevant information. Marketing automation can help companies create successful conversational marketing campaigns.

You'll Learn:

• The True Purpose Behind Marketing Automation
• How to Move From Track and Attack to Observe and Serve
• The Path to Successful Lead Nurturing

Download Now.