According to the 2010 Lead Generation Marketing ROI Study conducted by The Lenskold Group and eMarketer, 52% of respondents found webinars to be the most effective tactic to generate a vast amount of leads to most likely to convert to sales. However, to cash in on the potential of webinars, marketers must implement efficient best practices such as creating compelling webinar content and delivering said content in an optimal fashion.

Download the E-book titled "The Power User's Guide To Successful Webinars" to gain insight from BtoB "power users," who have extensive experience in hosting and marketing webinars. Respondents also have a reputation for producing a steady stream of webinar sign-ups, participants and in turn, engaged viewers.

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• August 18, 2011
• Category: E-books

Being more data-driven has proven an elusive goal for many BtoB organizations. Unable to view and interpret complex sales and marketing data easily, many companies decided it was too complicated and instead use the limited reporting their CRM systems provide. Fortunately, new dashboard tools allow professionals to easily access data, and adjust campaigns in real time.

In this E-book:

• Learn steps BtoB sales and marketing professionals can take to make better decisions using data they already possess;
• Read insights from market experts that show why companies today must become more data-driven; and
• See pragmatic steps organizations can take to identify and measure their most important sales, marketing and customer data.

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The conversation about social media has shifted from “Should we do it?” to “How can we manage it better?” New trends in marketing resource management are allowing superior analysis of social media campaigns, including a full view of product workflow, budget management, and performance tracking.

In this E-book:

·         Learn how to change the conversation surrounding your social media with easily monitored product workflow, budget management, and performance tracking.

·         Read about how to best streamline your social media efforts, especially when those channels need constant care and feeding.

·         Explore how to ensure your brand voice can be represented in your Social Media efforts without diminishing the “authentic” nature of Social Media.

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5 Key Steps Companies Must Take At the Front-End of Deployment

To Ensure Long-Term Success

The following E-book highlights 5 key steps companies must take at the front-end of a system rollout in order to greatly increase their chances of long-term success.

The primary goals for most marketing automation deployments are to increase efficiency and drive revenue. However, the unfortunate reality is many companies have had to go “back to the drawing board” with marketing automation rollouts, after realizing they didn’t have the proper training, skills and processes in place to use the tools properly.

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