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Getting Marketing Automation Right The First Time

  • Published in E-books

LeadMD-ebook-cover

5 Key Steps Companies Must Take At the Front-End of Deployment

To Ensure Long-Term Success

The following E-book highlights 5 key steps companies must take at the front-end of a system rollout in order to greatly increase their chances of long-term success.

The primary goals for most marketing automation deployments are to increase efficiency and drive revenue. However, the unfortunate reality is many companies have had to go “back to the drawing board” with marketing automation rollouts, after realizing they didn’t have the proper training, skills and processes in place to use the tools properly.

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According to a survey of early adopters of marketing automation conducted by DemandGen Report, 76% of respondents said they would better prepare their organization by building better processes and content offers if they were to “re- do” the rollout.

Phase 1:

PREPARING TO LAUNCH

Phase 2:

PLANNING FOR LEAD PROGRESSION

Phase 3:

DEVELOPING A MAINTENANCE PLAN

Phase 4:

DIGGING INTO DEEPER INTELLIGENCE

Phase 5:

KEEPING YOUR EYES ON THE PRIZE

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