Seismic, a sales and marketing enablement software provider, has acquired digital sales engagement platform Grapevine6 to strengthen its ability to provide sales professionals with third-party content for meaningful sales engagement and conversations.
LinkedIn has announced the launch of its newest tool, LinkedIn Sales Insights, which aims to help sales and marketing teams gain a clearer view of potential opportunities in their target markets, improve their go-to-market strategies and drive revenue.
On the eve of its first virtual Dreamforce event, Salesforce announced it has signed a definitive agreement to acquire the chat software developer Slack for $27.7 billion. The acquisition — said to be the biggest in Salesforce history — will combine the Salesforce CRM with Slack’s enterprise communications platform to bring users an operating system for “the new way to work,” empowering organizations for growth in an all-digital environment.
Adobe is expanding the capabilities of its Real-Time Customer Data Platform to help B2B brands coordinate account-based experiences at scale through customer insights across various channels.
Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing and sales teams using creative digital events and webinars to market products, engage and educate buyers and meet with prospects.
With a new year on the horizon, B2B organizations are taking the lessons they learned from 2020 and looking to future-proof their strategies for 2021. From marketing, sales, demand gen, lead nurturing, ABM and more, marketers must be ready for whatever will shake up the market in 2021, and avoid the pitfalls from this year.
The Video Idea Machine solution from online video making service PlayPlay provides personalized video templates that simplify the video content creation process for online prospecting and promotion.
Digital experience platform provider ON24 has launched a virtual platform called RevNEXT Marketplace, which aims to educate B2B marketers about modern solutions and strategies to help them improve their revenue generation.
"I don't care about brand. I care about revenue." We've all heard some variation of this countless times.
One of the most pervasive and value-destroying misconceptions held by many business leaders is their belief that brand only — or mostly — matters for consumer products.
