Revenue communications platform Troops offers AI-powered intelligence and integration capabilities that aim to empower users to input, retrieve and take action on customer and prospect data at moments of impact.
ABM has been one of the hottest trends in marketing in recent years. It gained popularity through its simplicity: If you could provide quality marketing over quantity, you could win huge deals in the enterprise by tailoring content to your biggest prospects.
Attendify, a provider of virtual and hybrid event applications and event data management tools, has unveiled a new MeetNow tool designed to help event marketers promote sponsor and attendee conversations with greater value.
Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own go-to-market strategies. A common topic of discussion revolved around events and the pivot to virtual experiences due to social distancing measures. There were a lot of questions, and many concerns about what the event of the future would look like. What has become clear is that events, as we know them, won’t be the same, with many experts predicting a “hybrid” model as the new normal.
Digital experience provider ON24 has appointed Steve Daheb as its new Chief Marketing Officer (CMO). Daheb will lead the marketing team in helping ON24 expand its ability to build and deliver personalized experiences and monetize attendee engagement.
Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback!
Mediafly, a sales enablement technology provider, has announced its Winter Product update, which includes a new Shadow Content Finder that aims to help sales reps create value-driven content that resonates with buyers and improves future content strategies.
Conversational marketing platform Qualified is designed to help users analyze their website traffic and engagement, helping them identify the target accounts showing buying intent in real-time to grow their pipeline.
Qualified.com is designed to help users identify the right buyers and target accounts interacting with their website in real-time, starting more conversations in digital channels while driving pipeline. Marketing and sales teams can leverage these insights to instantly start conversations with visitors via live chat, chatbots, screen-sharing and voice-call tools.
The platform is integrated into Salesforce, allowing users to gain a 360-degree view of their website’s visitors and determine which are showing buying intent.
Qualified is designed for B2B demand generation leaders and CMOs who are looking to identify target buyers and drive pipeline for their sales teams.
By identifying target accounts in real-time, Qualified helps users identify the exact moment prospects arrive on their website for engagement.
Qualified
1 (415) 987-9326
It’s no surprise B2B marketers had to make huge adjustments between the first and second quarter of this year when in-person events — such as tradeshows, conferences, etc.— were canceled due to the pandemic. Some teams lost significant portions of their marketing budgets, while others redirected funds to digital channels.
As the adoption of intent data continues to rise in the B2B marketing space, data vendors are quickly integrating it into their offerings. However, a majority of these intent insights don’t go beyond the account-level.
