ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and engage target accounts across various channels for higher deal win-rates. The launch comes just a few months after Demandbase acquired Engagio, bringing two big ABM players together.
According to a new report from conversational relationship platform Intercom, 73% of customer support leaders believe customers have higher expectations for customer service due to Covid-19. To meet the expectation of quality customer service, 78% of support leaders said they plan to adopt a more proactive approach to customer support in the new year.
Alida, a customer insights provider and formerly Vision Critical, has appointed David O’Malley as Chief Revenue Officer of their CXM platform, aiming to accelerate its growth in the customer experience management market. The news follows Alida’s rebrand and launch of its new CXM platform.
ABM platform Terminus has acquired account intelligence platform GrowFlare, aiming to improve its Engagement Hub and better help revenue teams identify target accounts, focus on their go-to-market strategies and analyze intent signals.
The Account Engagement solution from revenue operations platform Clari helps team leaders leverage account-level insights and diagnostics strategically, allowing them to identify risks and opportunities and deploy resources where necessary to win customers and grow their revenue while working remote.
ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies.
In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up communication through technologies as simple as a VoIP router or social media, and as complex as chatbots. In 2020, businesses are utilizing these dynamic communication channels to build and strengthen customer relationships.
B2B sales and pricing software Zilliant has launched a new Campaign Manager application designed to help B2B companies create and manage effective pricing, sales and product campaigns in their E-commerce channels. In addition, the company announced an expansion to its AI-based engine Sales IQ to enhance its predictive sales analytics that allows for additional customer insights and campaign actions.
When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they left with an armful of insights and information to better align their partner sales and marketing programs in 2021.
Agile email creation platform Stensul has secured $16 million in Series B funding, led by USVP with additional participation from Capital One Ventures, Peak State Ventures, Uncork Capital, among others. The company plans to use the funds to accelerate the adoption of its platform among enterprise marketing organizations.
