Modus, an enterprise sales enablement software provider, appointed Jeremy Schultz as its new President and COO. In his new role, Schultz will be responsible for driving the company in its next stage of growth.
Marketers are incredibly stressed right now—there’s a large volume of content that needs to be created for their website, emails and social media channels, to name a few, and all that content needs to be consistent with their brand voice. The content should also be senstive to the larger social context of, to put it nicely, the mess that was 2020.
Engaging with audiences and customers virtually continues to be a top priority for B2B organizations, as the acceleration of digital transformation following the pandemic took the industry by storm in 2020. Many B2B organizations are relying on push notifications to keep their customers and website visitors engaged, according to new research.
Casted, a podcast platform for B2B marketers, released Casted Video Podcasting, a new product within the Casted platform designed to add, manage, amplify and measure podcast videos in the same manner as an audio-only podcast.
Like it or not, the C-suite is playing an even larger role in B2B purchasing decisions following the events of Covid-19. Research from Chorus.ai shows that organizations are 2.2X more likely to have a C-level executive join a sales call, citing higher scrutiny and tighter budgets as the core reasons.
HG Insights, a technology intelligence company, launched a new market intelligence product to help B2B companies better understand their markets. The solution is designed to deliver actionable insights that improve decision-making and increase go-to-market confidence.
PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In her role, Lautenbach will be responsible for driving enterprise adoption of PROS’ solutions and platform to help sales reps transform their end-to-end selling experiences across traditional and digital channels.
Five9, Inc., an all-in-one cloud contact center solution, appointed Genefa Murphy, PhD, as its Chief Marketing Officer (CMO). Murphy will partner with other members of the executive team to build the company’s brand and reputation in the cloud contact center space.
LeadsRx recently added new capabilities to its marketing attribution platform, incorporating over-the-top (OTT) ad analytics within multi-touch attribution models and optimizing ad spend and performance.
While 2020 presented many changes and challenges to the sales process, one key trend to keep in mind as you dial, build your pipeline and secure meetings isthe increase inC-suite involvement today. You’re not imagining it: Your new target buyer is likely an executive.
