Demandbase Expands Partner Ecosystem To Include HubSpot, PFL & More

December 22, 2020
Written by Michael Rodriguez
Published in News Briefs

ABM platform Demandbase has expanded its partner ecosystem with seven new strategic integrations, aiming to help its users broaden their tech stack integrations to support their account-based strategies and campaigns.

The expansion includes integration capabilities with Hubspot, PFL, SalesLoft, Outreach, LinkedIn Marketing Solutions, Reachdesk and Sendoso, positioning users to browse and adopt martech solutions that best support their marketing automation, sales engagement, social advertising and direct mail goals and campaigns.

With these new additions, Demandbase One customers are position to connect their tech stack to:

Generate engagement signals from, and drive actions to HubSpot as well as other leading platforms;
Launch direct mail campaigns with PFL, Sendoso and Reachdesk;
Power sales engagement experiences with SalesLoft and Outreach.io; and
Create or update audiences for LinkedIn ad campaigns.

"ABM has become a mainstay for leading B2B marketing teams," said Gabe Rogol, CEO of Demandbase, in a statement. "The need to connect the technology supporting ABM to the other tools and channels already in use by marketers has become even more critical to delivering integrated marketing experiences that drive growth. The launch of Demandbase One creates bountiful opportunities to scale Demandbase's ABM Ecosystem to better serve our growing list of customers. That's why I'm so excited about the future of the ABM Ecosystem and what it means for not only our customers' success, but our partners' as well."

For more information about Demandbase One, check out our previous coverage.