As the COVID-19 pandemic forced companies to adapt to a work-from-home model at the drop of a hat, revenue leaders struggled to unify their sales forces and keep them up to speed on the latest technology and training.
With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is not just a hot topic — it’s a fundamental part of running a successful business. According to the Revenue Marketing Report 2021 by Copper & Outfunnel, revenue growth is 73% more common in companies with sales and marketing teams that work together effectively.
Digital enablement platform Spekit helps clients’ employees continuously learn and immediately access resources across a company’s tech stack, driving buyer retention and increasing employee onboarding and productivity.
Alida offers a customer experience management (CXM) platform designed to help users gain customer and prospect insights that improve customer experiences (CX), reduce churn, streamline workflow processes and enable teams to take action.
On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to "press the flesh" in person, they're more reliant on marketing teams to provide data on prospective customers. B2B leaders who commit to further digitizing their go-to-market models can gain a competitive advantage through enterprise-class ABM strategies.
Mediafly, a sales enablement and content management platform, completed a $25 million growth round of funding. The round was led by existing investors Boathouse Capital, which provided equity, and Sterling National Bank, which provided senior debt.
Digital experience company Episerver has announced its rebrand to Optimizely after acquiring the delivery and experimentation software provider last year. As a result, the company launched Optimization-as-a-Service, a comprehensive solution that combines targeting, testing and recommendations.
Since its introduction in 2017, revenue marketing has helped marketers drive greater revenue in their strategies, internal processes and marketing efforts. New research from revenue marketing consultancy Demand Spring revealed that 88% of B2B marketers consider revenue marketing a viable strategy for growing pipeline.
SugarCRM, a customer experience (CX) platform, released SugarPredict, a data-fueled AI for CRM. The technology is designed to enrich customer data with additional attributes that result in more comprehensive and consistent AI models while guarding the privacy and security of company and customer information.
As virtual events continue to fill the holes canceled physical events left behind, many event marketers have found success with free registration offers. New research from event platform Bizzabo revealed that 80% of organizers allowed free registration for their virtual events, which improved attendance rates and generated more revenue. To increase engagement from the free attendees, 60% of virtual sessions included interactive elements.
