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Q&A With Tom Stein, Stein IAS: How The Combined Strength Of 9 Agencies Will Empower B2B Capabilities

1steinyLast year, the B2B space underwent rapid evolvement as it suddenly needed to create more comprehensive business strategies that capitalized on digital experiences in all forms. To help organizations with this adaptation, MSQ, a tech-enabled marketing communications group, brought together nine agencies of 800 people across 12 global offices to form MSQ B2B, a B2B supergroup designed to provide end-to-end creative, tech and data-led marketing capabilities. The agencies involved will rely on each other’s strengths to provide clients with more integrated experiences that drive stronger results.

Moxtra Works To Unify Business Collaboration & Customer Engagement

Collaboration and communication platform Moxtra is designed to unify multiple business teams and databases to provide continuous business collaboration that enables seamless and convenient engagement with buyers.

Back-Of-The-Box Details

Moxtra Digital Branch is designed to integrate document management systems, CRMs, transaction management systems and more into a single platform for seamless collaborative conversations between teams and buyers. The solution aims to reduce organization issues and workloads while increasing buyer engagement.

The platform provides relationship management and engagement tools to help organize and manage client relationships at the buyer’s convenience, which include secure messaging, video meetings, screensharing, spotlight and visual annotations, cloud storage, virtual data rooms and more. Users can also track how internal business groups are interacting with buyers and measure their performance based on outcomes versus internal goals.

Who It's For

The platform is designed for enterprise, retail and event planning businesses looking to manage customer engagement and the responsiveness of business teams.

What Makes It Special

Moxtra designed the all-in-one platform to entice customers to engage with businesses at their convenience, while helping businesses deliver continuous and efficient services from anywhere, at any time.

Contact

Moxtra

2021 B2B Marketing Exchange Gears Up To Help Marketers Refresh, Renew & Remix Their Strategies For A Digital-First World

For the past 10 years, Demand Gen Report has brought thousands of B2B marketing and sales professionals to the B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. to learn about the latest strategies, tools and trends from top industry influencers, analysts and thought leaders. In light of the concerns surrounding the ongoing Covid-19 pandemic, this year’s event is coming to the home office as a digital experience like no other.

Invoca Introduces New Features To Improve CX; Reveals Five9 Partnership

Invoca, a conversation intelligence platform, released a new data visualization dashboard alongside Conversation Review, an interactive call transcript interface, designed to help analyze and automate customer conversations. Invoca also announced a partnership with Five9, a contact center platform, to help revenue teams access valuable conversational intelligence insights.

Copper Acquires Engagement Analytics Platform Sherlock

Copper, a customer relationship management (CRM) platform, has acquired Sherlock, an engagement analytics platform, to improve its CRM and relationship-based growth capabilities.

Sherlock’s customer relationship analytics and scoring data helps users determine how prospects are engaging with content and where the buyer is in their buying journey, which helps users plan their next engagement strategy. By integrating this data into its CRM, Copper users can leverage customer insights that can improve account engagement and management strategies and build stronger relationships that drive revenue.

“We are integrating Sherlock into the Copper platform to further our mission of providing a CRM that people actually use to develop their most valuable business relationships,” said Dennis Fois, CEO of Copper, in a statement. “In today’s landscape, that means making sure you have the right information at your fingertips to act when your buyers and customers are ready to connect with you. With Sherlock, we will help our customers identify the optimal moment to convert opportunities into sales, making relationships stronger and driving lasting revenue.”

ON24 Successfully Goes Public On NYSE

ON24, a webinar platform, became a publicly traded company on Feb. 3, operating under the ticker “ONTF” on the New York Stock Exchange. The company offered 6.3 million shares with the expectation of pricing between $45 and $50 per share, with an additional 2.3 million set aside for shareholders. Ultimately, shares opened at $77 and ON24 net at least $315M.

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