Q&A With Tom Stein, Stein IAS: How The Combined Strength Of 9 Agencies Will Empower B2B Capabilities
Last year, the B2B space underwent rapid evolvement as it suddenly needed to create more comprehensive business strategies that capitalized on digital experiences in all forms. To help organizations with this adaptation, MSQ, a tech-enabled marketing communications group, brought together nine agencies of 800 people across 12 global offices to form MSQ B2B, a B2B supergroup designed to provide end-to-end creative, tech and data-led marketing capabilities. The agencies involved will rely on each other’s strengths to provide clients with more integrated experiences that drive stronger results.
- Written by Kelly Lindenau