Bizzabo Joins The Adobe Exchange Partner Program
- Written by Michael Rodriguez
- Published in News Briefs
Event platform Bizzabo joined Adobe’s Exchange Partner Program to enhance its event enablement capabilities for B2B marketers working in various types of event formats.
Prior to joining the program, Bizzabo integrated with Marketo Engage, a segment of the Adobe Experience Cloud, to help marketers obtain key event data that improved lead nurturing and increased ROI. The expanded partnership aims to help Bizzabo users improve their events with data insights that can optimize lead scoring, segmenting and attribution and build personalized buyers’ journeys that improve ROI and brand loyalty.
“We are excited to become an official Adobe partner,” said Alon Alroy, co-founder and CMO at Bizzabo, in a statement. “By partnering with Adobe, we are enabling B2B marketers to build, host and measure professional event experiences in any form, while connecting event data to their marketing efforts.”