Sitecore, a provider of digital experience management software, entered into definitive agreements to acquire Boxever Ltd., a SaaS-based customer data platform (CDP) and Four51 Inc., a company that delivers modern B2B and B2C experiences for enterprise brands. The acquisitions are expected to close before the end of March 2021.

Sitecore will integrate Boxever’s and Four51’s technologies into its digital marketing solutions to offer a modern, integrated content-to-commerce digital experience platform. The SaaS-based solution will enable businesses to deliver real-time, personalized digital experiences across every aspect of the buying cycle to help increase customer value and loyalty.

“Our mission is to disrupt the digital experience market and these acquisitions will extend our leadership position,” said Steve Tzikakis, CEO of Sitecore, in a statement. “Sitecore’s innovative digital experience platform spanning content to commerce provides companies with the flexibility and agility necessary to keep pace with changing demands ensuring they seize the digital opportunity to strengthen consumer connections. We’re thrilled to welcome the Boxever and Four51 teams to Sitecore and together, we’ll shape the future of digital engagement.”

These acquisitions follow the release of Sitecore’s $1.2B investment plan.

Clari, a revenue operations platform, secured $150 million in a Series E investment round, which brings its total funding to $285 million. The round was led by global technology investment firm Silver Lake.

Banzai, an event platform, successfully closed $15 million in venture debt funding. The funding was led by investment firm Columbia Pacific Advisor, with additional investment from Gaingels, a venture syndicate that’s focused on helping companies build a culture of diversity and inclusion.

LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver a more comprehensive mix of high-level strategies and action planning, processes, technology and people to their customers.

BDO USA, LLP, an accounting and advisory firm, announced an agreed merger with DemandGen International, Inc., a provider of digital marketing strategy and technology services, to strengthen and expand the range of services and solutions available within BDO Digital, a subsidiary of BDO USA. The combination is subject to customary closing conditions and is expected to be completed on March 16.

Direct mail platform Lob has raised $50M in Series C Funding via investment fund Y Combinator Continuity, bringing Lob’s total capital raised to $80M.

Direct mail software provider Lob uses its Confidence Score API feature to help companies improve their direct mail and address verification capabilities, broadening campaign audiences without increasing return-to-sender accounts.

Bizzabo, an all-in-one events platform, created a Global Partner Program that will allow B2B technology and service providers to offer Bizzabo’s event technology and knowledge to prospects and existing customers.

There’s a long history of reliance on modeling to provide revenue guidance in finance — it essentially predicts corporate performance based on myriad factors. In the sales and marketing world, the parallel concept is lead scoring. However, experience shows that current lead scoring efforts leave much to be desired, as their ability to predict the sales-readiness of a lead is, well, pretty unpredictable.