Across industries and geography, 2020 had a real, transformative impact on business and marketing. As businesses went fully digital, it became abundantly clear that marketers are the digital savvy leaders in their organizations. Marketing creates the digital front door to the brand, unearths critical insights on prospects and drives revenue and pipeline through digital channels.

Act-On Software, a growth marketing automation platform, procured $20 million in growth financing capital from existing investors U.S. Venture Partners, Technology Crossover Ventures, new investor Beedie Capital and more. The company intends to use the funding to drive customer and revenue growth while expanding its go-to-market initiatives.

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable companies to easily identify accounts with the strongest buying signals, allowing marketers to kick-start their ABM campaigns and drive more qualified pipeline growth.

ON24, a digital experience platform, introduced its Virtual Conference Professional (Pro) solution to help companies scale interactive, multi-session and multi-day global events. The platform features self-service templates, tools and expert support to help organizations create large-scale event environments, including custom event tracks, multimedia content and personalized attendee experiences.

Folloze, a B2B personalized marketing platform, revealed season two of its Account-Based Experience (ABX) Masterclass program, which will run throughout March and April.

SalesLoft, a sales acceleration and customer engagement platform, announced the launch of a new Deal Engagement Score feature, which aims to help frontline sales managers prioritize deals based on engagement data. The company also revealed new capabilities for its Cadence product to improve sales and engagement strategies.

Data analytics platform LinkedIn Sales Insights allows B2B sales organizations to tap into LinkedIn’s data pool of more than 737 million members to identify potential opportunities, source new accounts and help sellers spend the right time in the right places.

MRP Prelytix, a predictive ABM platform, appointed Scott Matthews as its new CEO. Matthews will report directly to Seamus Keating, CEO of parent company First Derivatives PLC, and will be responsible for driving revenue growth and organizational success.

We can all agree that marketers are having a pretty tough time trying to retain customers during the pandemic. To outsiders, this can sound like a bizarre thing to claim. In 2020, the industry became one of the highest growth job categories, according to LinkedIn. Surely, more hands mean less work. And less work means less stress, right?

True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence (AI), which will be held on April 14 from 12:00 pm to 2:30 pm ET. The Summit will address how organizations can use machine learning to turn B2B data, marketing and sales into a revenue machine through the discussion of practical AI application.