Research from autonomous demand gen platform Metadata.io revealed B2B marketers generated $66 million in qualified pipeline, 1.9 million clicks and 102,000 leads through paid social ad campaigns on Facebook and LinkedIn throughout 2020.
Disruptions to business operations are rarely welcomed as they increase uncertainty and confusion. Whether it’s a global pandemic or a cargo ship getting stuck in the Suez Canal, businesses need to respond promptly to customers seeking answers during every circumstance.
Workspace organizing platform Scratchpad released Scratchpad Command, a free update to its platform that enables salespeople to access and update their sales notes, task lists and databases in Salesforce from any web platform.
Nvidia, a multinational computer and systems technology provider, wanted to build a cohesive revenue marketing and sales cycle across its entire organization. However, the company soon realized that in order to increase revenue and ROI from sales, it needed to adopt a more aligned approach in its sales workflows to generate higher engagement.
Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ ability to personalize content and increase conversion rates.
Loop & Tie, a choice-based gifting platform, released an app that enables its users to leverage Salesforce as their home base for managing customer relationships and outreach through gifting.
6sense, an account engagement platform, raised $125 million in Series D funding, which brings its valuation to $2.1 billion. D1 Capital Partners led the round with participation from Sapphire Ventures, Tiger Global and Insight Partners.
Airtable, a workflow building platform, released a solution to help marketing teams streamline content and campaign workflows, move quicker and drive business growth. Airtable is built on a relational database that powers hundreds of thousands of users and updates data in real time.
Contentstack is an omnichannel content experience platform that is designed to help streamline the content editing process with a user-friendly user interface (UI) that improves content management and productivity.
The point of automation is to free up your time so you don't have to be directly involved in your business all the time, right? Wrong. Well, not entirely wrong, but not entirely right, either.
