The Sugar Market solution from customer experience platform SugarCRM provides B2B organizations with campaign engagement and management software to help them better connect with buyers, increase engagement and measure the impact of their marketing initiatives.
Marketers tend to be optimists, even in the face of a pandemic. In some ways, it's a job requirement: If we didn't perpetually underestimate the effort needed to reach our goals, we might never have the courage to get started. But we need to add a healthy dose of reality into the mix if we're going to convincingly prove to ourselves and the broader organization that our marketing efforts generate revenue and deliver ROI.
Demand Science, a global revenue intelligence platform, acquired Airborne App, a Toronto-based sales engagement platform that empowers sales reps to organize, automate and manage daily workflows and buyer relationships across phone calls, emails and social touches.
SugarCRM, a customer experience platform, enhanced its SugarPredict solution’s AI capabilities with buyer sentiment analysis. The new addition is designed to provide insights into customers’ and prospects’ emotional state and intent to further help personalize sales interactions.
It’s often assumed that CEOs and CFOs are the head of enterprise finance, but truthfully, financial decisions are made at all levels of a company, whether it’s for better or for worse.
Conversation intelligence platform Chorus.ai uses its Momentum Pipeline solution to provide users with a real-time holistic view of their deal pipeline, allowing them to measure their deal impact, surface buyer insights and maximize revenue.
The long-awaited light at the end of the Covid-19 tunnel is finally here as the Demand Gen Report (DGR) team prepares to welcome the B2B industry face-to-face at the B2B Sales & Marketing Exchange (#B2BSMX). Taking place in Boston from Aug. 9-11, #B2BSMX marks the return of in-person events by offering a series of keynotes, networking opportunities and sessions that cover the hottest topics on marketing and sales teams’ minds.
Intellimize, a web conversion optimization platform, closed a Series B funding round that generated $30 million. Cobalt Capital led the round with participation from previous investors Addition, Amplify Partners, Homebrew and Precursor Ventures.
