When Google announced the imminent demise of third-party data, or “cookies,” in 2020, marketing teams started scrambling. According to Google, the decision will drive more safety and security for Google Chrome users, but a shift of this magnitude brings massive disruption to the entire marketing industry, especially B2B and account-based marketing (ABM). The majority of marketers who historically relied on cookies to track and target buyers must now work to find a way around — or even through — such substantial industry transformation. 

Demand Gen Report (DGR) is now accepting nominations for the fifth annual B2B Innovator Awards, which recognizes some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’ needs.

Allego, a sales enablement solutions provider, offers a Digital Sales Rooms tool designed to help users create personalized, self-directed sales engagement rooms that help connect with buyers and meet their needs more accurately and efficiently.

Back-Of-The-Box Details

Digital Sales Rooms provides digitally centric tools for building unique content experiences, allowing users to house all content, video conference recordings and deal files in one place for prospects to access throughout the buyer’s journey. Users can create a variety of content experiences to engage buyers in a virtual setting and help them reach a purchasing decision faster.

Features include:

• Branded content experiences that allow users to leverage pre-created templates to deploy relevant branded content at any point in the sales deal, which includes their company logo and privacy statements;
• The ability to personalize their Digital Sales Room for intimate buyer engagement, such as the ability to place their prospect’s logo and a personalized banner message as a greeting;
• Personalized video messages and content to help users provide a human touch to enhance their sales engagement strategies;
• Collaborative commenting capabilities that allow users to observe stakeholders currently in their Digital Sales Room and send messages to answer their questions, provide context and convey product/service value instantly; and
• The ability to track room engagement and gain valuable deal intelligence to identify which pieces of content prospects are viewing and help prioritize their next course of action.

Who It's For

Digital Sales Rooms is designed for B2B sales teams looking to build strong, collaborative relationships with prospects through centralized content experiences.

What Makes It Special

The platform’s personalization and analytics capabilities allow users to gain buyer insights and build their sales engagement around specific interests and pain points. Users can also share informative content by collaborating directly with the buyer to address their needs more accurately.

Contact

Allego
117 Kendrick Street, Suite 800
Needham, MA 02494 USA

The Covid-19 pandemic forced B2B buyers and marketers to find new ways to communicate and re-imagine existing channels of engagement. Research from people-based marketing platform LiveIntent revealed that 94% of B2B marketers are prioritizing and scaling their email marketing programs for 2021 and beyond.

Gifting platform Sendoso collaborated with Microsoft Dynamics 365, a portfolio of business intelligence solutions, to help diversify its buyer datasets and expand partnership opportunities for its enterprise customer base.

Marketers in 2021 know that content marketing is important. It’s cost-effective, provides value to buyers, improves SEO rankings and promises killer returns on investment (ROI) when done right. But, if you want to strengthen your content's performance and reach the right buyers, customized content for targeted marketing programs will help you see better results than mass content generation.

As B2B marketers continue to find innovative new ways to keep their audiences engaged, gifting and direct mail strategies have experienced renewed interest. The “2021 State of Sending” report from Sendoso showed B2B marketers taking a more human-to-human (H2H) approach to their engagement efforts, as 88% adopted a customer-centric sending strategy since March 2020.

ZoomInfo, a business contact and intelligence platform, launched the Business Contact Preference Registry (BCPR), a global database of opt-out requests processed by ZoomInfo designed to improve buyer preference privatization.

Demandbase, an end-to-end ABM software provider, enhanced the predictive analytics capabilities of its Demandbase One ABX Cloud through a series of new features, including new scoring models, customizable dashboards, field management settings and content management tools.

The LeadsRx Attribution Platform recently integrated with Triton Digital’s Omny Studio platform and Tap Advertising server to help its shared userbases measure podcast advertising data for enhanced account attribution and improved ad campaign orchestration.

Back-Of-The-Box Details

The integration enables users to measure podcast advertising data in various channels using LeadsRx’s marketing analytics and attribution technology, providing users a way to gauge their ad campaign’s impact on podcast listeners. Users can identify click rates and play-through time on ads and attribute them to specific accounts, helping them to find accounts showing buying intent for effective campaign targeting.

Users can also leverage Triton Digital’s Tap Advertising server to measure ad effectiveness, allowing users to determine the best times for placing ads, the most effective ad types and which channels will have the most impact on target accounts.

Who It’s For

The integration is designed for broadcast, publishing, brands, marketing and advertising agency professionals using Triton Digital’s Omny Studio podcast platform and Tap Advertising Server.

What Makes It Special

The integration combines LeadsRx’s multi-touch attribution technology and Triton Digital’s podcast and advertisement platforms to help users gain a holistic view of ad impact and attribute ad data to specific accounts.

Contact

LeadsRx