Revenue acceleration platform Drift partnered with SalesLoft, a sales engagement provider, to equip sellers for hyper-personalized communication with prospects. The partnership seeks to help sales and marketing professionals increase prospect engagement, conversion and alignment through shared visibility into target accounts.
The Sales Calendar solution from workspace organization platform Scratchpad is designed to unify calendars, sales notes and Salesforce data to help users manage their workspaces and enable more efficient workflows and selling opportunities.
After Covid-19, the broader task of creating engaging content will remain the same. The old rules — clarity surrounding your audience, customer-centric content and distinction in your positioning — still apply, but there will be subtle differences. Here are my five top tips for creating engaging content in a post-pandemic world.
As the in-person B2B Sales & Marketing Exchange (#B2BSMX) entered its second day, organizations, experts and practitioners continued to share their knowledge and experiences about modern marketing and sales in the age of digital transformation.
Influ2, a B2B person-based marketing platform, unveiled Audience Discovery, a new feature designed to uncover target accounts based on a user’s ideal customer profile (ICP) and add the account to the user’s sales pipeline.
The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange (#B2BSMX) live in Boston! We’ve spent the past two days mingling with marketing and sales experts and attending multiple session across four dedicated content tracks: Profitable Partnerships, Demand Gen Summit, Revenue Operations and FlipMyFunnel.
In-person events are coming back with a distinctly digital flavor as organizations blend on-site programming with the digital interactions that defined events during the Covid-19 pandemic. These hybrid initiatives are transforming the events industry, increasing engagement through more tailored participant experiences and reaping invaluable data to improve future offerings and drive business value.
Marketing leaders are investing more resources into creating digital plays that drive engagement and revenue in today’s digital-first world. In Gartner’s recent The State of Marketing Budgets 2021 report, pure-play digital channels accounted for 72% of organizations’ marketing budgets, with CMOs emphasizing the role of digital plays in their marketing strategies.
Qualtrics, a customer experience (CX) management platform, is set to acquire CX management platform Clarabridge for $1.1 billion in stock.
Nektar.ai, a B2B sales productivity platform, recently secured $6 million in a funding round, adding to its original $2.15 million total raised in November 2020. The round was conducted in partnership with B Capital Group, 3one4 Capital and Nexus Venture Partners, bringing Nektar.ai’s total seed funding to $8.1 million.
