CloseFactor, a go-to-market (GTM) operating system for revenue teams, raised $15 million in a Series A funding round led by Vertex Ventures and Sequoia Capital, as well as additional investors. The financing brings the company's total funding to $20M.
Hotjar, a product experience insights platform, hired Celine Maher as Chief Revenue Officer (CRO), Mattia Santin as Chief Marketing Officer (CMO) and Marta Abalos as VP of People & Culture. The executives’ appointments seek to fuel Hotjar’s continued growth to help drive customer empathy with qualitative and quantitative analytics.
Founded in 2011, Showpad offers an Enablement Operating System (eOS™) that aims to align sales and marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates.
Botco.ai, a conversational marketing platform, released “The State of Chatbots in Contact Centers,” a new study that seeks to uncover how and why contact center professionals use chatbots in their interactions with consumers.
Regardless of how sales (and salespeople) are perceived, there’s one thing everyone agrees on: Selling is tough. Breaking through in a competition-filled marketplace is hard, and it's even harder when you need to appeal to a multichannel audience with a short attention span.
Coho AI, a product-led revenue platform, secured $8.5 million in a seed funding round led by Eight Roads, TechAviv and a group of angel investors. The company plans to use the capital to enhance the capabilities of its platform.
Conversica, Inc., an AI-powered conversation automation solution, announced a new partner program to expand its partner-led business, which is focused on the company’s global go-to-market (GTM) and growth strategy. The partners include data company UHURU, ed-tech platform Doorkel and IT and outsourcing firm ISSICO.
Banzai International, Inc., an end-to-end video engagement platform, launched Boost, a new add-on for its engagement marketing platform, Demio, to help marketers increase registrations for virtual webinars and events.
Calendly, a scheduling platform provider, hired Jessica Gilmartin as CMO. Reporting to the Founder and CEO Tope Awotona, Gilmartin will be tasked with growing Calendly's annual recurring revenue business by driving adoption across sales, marketing, customer success, recruiting and other high-revenue generating teams within mid-market and enterprise companies.
As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly out of their league and turning to IT teams for help. However, IT is finding itself at a disadvantage to assist due to the deep organizational silos that keep the two departments separate. In fact, a recent Gartner survey found that marketing data/analytics and marketing technology are among the top three capability gaps cited by CMOs.
