Outreach, an engagement and intelligence platform, acquired revenue intelligence software Canopy.io and rebranded it into Outreach Commit to equip users with sales analytics and forecasting capabilities. Additionally, the company unveiled new capabilities for Kaia, its conversation intelligence platform, and revealed the release date of Outreach Success Plans.
The Experience Optimization Engine from digital experience platform Crownpeak is designed to enable organizations to build and optimize individual buyer interactions at scale for personalized engagement and increased revenue generation.
The tool analyzes digital content interactions to identify a buyer’s level of intent, online behavior, firmographic and demographic history and prior engagements. These analytics can help users optimize banner text, calls-to-action (CTAs) and display ads for various channels, helping users drive revenue and enhance their campaign performance through 1:1 experiences.
Additional features include:
Experience Optimization Engine is designed for B2B marketers searching for a way to create personalized buyer experiences at scale and optimize their digital content for multichannel campaigns.
The engine is fueled by personalization platform Dynamic Yield, providing users with buyer analysis and content recommendations to help them unify and leverage journey data in their digital experiences for maximum ROI.
Marketing and sales growth platform HubSpot launched the CRM Platform Fund, a $100 million investment pool that will support the development of early- and growth-stage technology providers within its partner ecosystem.
Clearbit, a data-tools provider for B2B companies, enhanced the Reveal and Enrichment capabilities within its real-time data platform. These updates are centered around revealing hidden accounts within marketing, sales and RevOps teams’ pipeline to help users increase their customer acquisition and conversion rates.
B2B ad spend in the U.S. is set to surpass $30 billion by 2023, with nearly half of those dollars going to digital. As the shift online accelerates, ABM has become synonymous with B2B advertising and morphed into an “all-the-time” mindset. But it’s important to remember that while ABM strategies allow companies to connect or reconnect with target accounts, scaling and personalizing as they go, ABM is just one piece of the puzzle.
G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase, RollWorks and Triblio. The company aims to enable the partners’ shared userbases to adapt to trends in B2B software purchasing and accurately market to accounts actively showing intent.
ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build more targeted strategies that humanize their brand and deliver unique experiences that cater to key decision makers’ needs. This shift emphasizes the importance of collaborating with teams across the organization to support accounts throughout their journeys.
Brightcove, an online video platform, released Brightcove CorpTV, a solution designed to help companies create personalized content streaming channels for their target audiences.
ON24, a digital experience platform, welcomed Leo Ryan as its VP of Customer Success in EMEA. In his new role, Ryan will provide local support to help EMEA customers leverage the full power of the ON24 platform to create, scale and personalize engaging digital experiences for demand generation, partner enablement and event marketing.
Seismic, a sales enablement platform, unveiled Digital Sales Rooms as part of its 2021 Fall product release, a solution which aims to help go-to-market (GTM) teams develop buyer-seller relationships from one centralized platform.
