WeVideo, a cloud-based, collaborative multimedia creation platform, integrated with Dropbox Replay, a video collaboration tool that consolidates comments, acts on feedback and finalizes video projects in one place, to help teams collaborate more easily throughout the video editing processes.
LeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room (DCR) that houses and makes the anonymous and first-party data needed to drive analytic software available. The architecture allows IT teams to fully control data governance according to corporate policy while also enabling full analytic access through SaaS applications. According to the company, DCRs are necessary given consumers’ privacy demands and for businesses to be compliant with GDPR, CCPA, HIPAA and other security and privacy regulations.
Impact.com, a partnership management platform, partnered with HubSpot and is now listed in the HubSpot App Marketplace. The collaboration seeks to help HubSpot users quickly launch a partnership program and track and attribute each partner's value as leads travel through the sales funnel.
B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern consumers are opting to avoid sales reps and turning to digital channels for a self-guided buying journey. Today, 43% of B2B buyers say they would prefer a “rep-free” buying experience if given the option.
Rock Content, a content marketing solutions provider, generated $30 million in a Series B funding round led by existing investor Unbox Capital with additional participation from Provence Capital, BTG High Growth Opportunities Fund and Crescera Capital.
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data. The audit seeks to analyze CRM data with a 60-point inspection to help uncover data inaccuracies, incomplete account and contact information and discover new buying committees.
Vidyard, a video platform for businesses, launched Sales Feed, a digital media network designed to serve modern sellers with tips, news and entertainment. Sales Feed will feature original online shows, podcasts, video series and more — all created specifically with B2B sales professionals in mind.
ON24, a virtual event platform, revealed ON24 Go Live, a new self-service virtual event solution designed to help organizations build a complete end-to-end external or internal event that provides a fully interactive and engaging experience.
Influ2, a person-based advertising (PBA) platform provider, secured $8 million in Series A funding led by Rally Ventures. Ryan Barretto, President of Sprout Social, also participated with a personal investment.
