6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights.

Data collection and analysis presents a slippery slope for marketers, especially in today’s digital-driven world. Although ease of data collection is at an all-time high, nearly 25% of marketers don’t have a formal data acquisition strategy in place and 51% don’t have a standard operating procedure for marketing and sales teams to keep data accurate.

Bizzabo, an event software platform, unveiled a new Event Experience category and operating system (OS) to help marketers create more personalized and impactful experiences for individual event attendees.

Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence of both marketing campaigns and sales actions on revenue related transactions. To make it work, you need the ability to collect engagement data from a wide range of sources, including CRM, marketing automation, sales automation, advertising, product usage, channel partners and third-party intent.

The PeopleGlass+ solution from People.ai is a streamlined CRM interface that provides small teams with data management and customization tools to update their customer data for complete visibility into enterprise activities.

Botco.ai, an AI-powered conversational marketing platform, recently secured $3.6 million in additional seed funding from VamosVentures.

Account-based marketing (ABM) platform Terminus acquired B2B intelligence platform Zylotech to enhance the accuracy of its customer data. Terminus plans to rebrand the company as Terminus CDP (customer data platform).

Seismic, a sales enablement platform provider, partnered with the Sales Enablement Society and SV Academy, a business development platform, to launch Enableship, a program designed to foster an inclusive community that provides sales enablement training and opportunities for underrepresented groups.