The Oracle Eloqua AppCloud is moving to the vendor’s Topliners user community site, enabling customers to more easily share, comment and follow apps, and receive updates from a single location, according to company officials.

The integration also enhances users’ ability to learn about AppCloud partner offerings as well as interact with Eloqua, partners and other organizations from within the familiar Topliners community.

The Pedowitz Group, a revenue marketing agency, is expanding its practice with the introduction of a Creative Services offering.

The agency’s Creative Services include web, interactive media, responsive mobile design, graphic design and branding, as well as photography, video production and campaign design.

Cloud-based marketing automation solutions have been making headway for quite some time, but the technology got a serious boost earlier this year when Salesforce.com and Oracle shocked industry analysts by signing a nine-year partnership to integrate their systems for accessing and storing data over the Internet.

This unprecedented partnership solidified projections that cloud-based computing is becoming the preferred option of marketing automation providers and users, as it offers remote access and reduces the need for on-site maintenance of servers, among other benefits.

Lead Liaison, a revenue generation software provider, has upgraded its Lead Management Automation (LMA) platform to include real-time event triggers known as Sparks.

Sparks are automated responses that can trigger a series of actions in a variety of ways. For example, an email click-through can be assigned as a trigger, as well as a web site visit by a potential customer. The trigger sets off an immediate action, such as delivering an email or instantly assigning a lead to a sales rep.

Mindshark Marketing, a digital marketing agency, has developed several new offerings, including content marketing, marketing automation and outreach marketing.

Demandbase, a B2B targeted marketing platform, announced that its real-time web visitor identification technology is now linked with Marketo’s marketing automation technology.

The Demandbase Platform — which includes modules for Company Targeted Advertising, Website Content Personalization, Web Analytics Enhancements, and Online Forms — now connects to landing pages and lead capture forms created in the Marketo platform.

The Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that includes Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

The addition of these SEO/SEM services gives the company a better opportunity to assist clients in increasing web site traffic and revenue, according to company sources.

Social media has long been the darling of B2C marketers, as it lends itself to quick, on-the-spot interactions with potential buyers. While the B2B sales cycle is longer and more complex, there are many opportunities to use social media to generate and nurture leads and close more deals.

During a recent webinar, titled: Adding Social Fuel To Demand Generation Programs, Koka Sexton, Sr., Social Marketing Manager at LinkedIn, explained how sales teams can leverage social media platforms to expand their connections and bolster their demand generation efforts.