Marketing Advocate’s Through-Partner Marketing Automation

Marketing Advocate’s Through-Partner Marketing Automation (TPMA) solution helps vendors, manufacturers, brands and associations extend omnichannel marketing, lead management, lead scoring, analytics and more to partners and resellers.

Features/Functions

Marketing Advocate is striving to improve demand generation for organizations that operate in the channel with its Through-Partner Marketing Automation (TPMA) solution.

Some features include:

Marketing Measurement And Analytics. Closed-loop conversion-to-sales analytics expose the ROI of marketing efforts by channel, campaign and more.

Unified Campaign Management. Multiple campaigns can be managed on one integrated platform, providing a comprehensive solution that tracks campaign-to-sales conversions.

Channel Pipeline Builder. A steady flow of quality leads using Marketing Advocate’s B2B channel marketing functionality helps keep the pipeline full.

Simplified Lead Management. Organizations can identify, track, nurture and score high-quality leads, and deliver them to sales teams at the right time.

Integration

Marketing Advocate’s TPMA software fully integrates into many leading CRM systems.

Current Users

Several leading channel businesses currently are leveraging Marketing Advocate, including HP, IBM, Juniper Networks, Microsoft and NetApp.

Competitive Positioning

Marketing Advocate’s proprietary methodology cuts the time to launch from weeks to days.

In addition to the TPMA platform, Marketing Advocate customers have access to ongoing services and support. For example, Marketing Advocate provides client enablement to get campaigns up and running, expert services to review campaign results, and support to ensure efficient lead delivery across the channel.

Contact Information

Marketing Advocate
1600 Falmouth Road, Suite 17
Centerville, MA 02632
info@marketingadvocate.com
508-775-9064