Invoca is a conversation intelligence platform for revenue teams. The company’s no-code integrations library, which includes no-code versions of existing and new integrations for Google Analytics 4, Meta Conversions API and Slack, is designed to help revenue teams quickly harness insights from individual conversations between brands and consumers and activate them throughout the revenue stack, without developer resources or custom code builds.

PFL, a hybrid experience company, teamed up with Iterable, a customer experience platform, to provide users with the tools needed to orchestrate omnichannel direct mail campaigns.

Demandbase, an end-to-end ABM software provider, joined the World Wide Web Consortium (W3C), the main international standards organization for the World Wide Web, to help define the protocols and guidelines needed to balance buyer privacy with data-driven prospect targeting strategies.

Sales and marketing alignment has been one of the buzziest catchphrases in the B2B world in recent years, and rightly so. It’s crucial to elevating the customer experience and getting drastically better business outcomes. Here’s the good news: Because of the renewed focus on this area, sales and marketing are (generally speaking) in lockstep now more than ever before. 

LiveRamp, a data enablement platform, welcomed Jessica Shapiro as its new CMO. In her role, Shapiro will report to CEO Scott Howe and help lead LiveRamp’s growth journey, with a specific focus on the company’s privacy-first data collaboration platform, Safe Haven. 

TrustRadius, a research and review platform, revealed an intent data integration with LinkedIn Matched Audiences. The new partnership seeks to provide Matched Audience users with downstream intent data from TrustRadius to help them target and convert in-market buyers in the late stages of the buying cycle.

Amagi, a cloud-based SaaS technology company for broadcast and connected TV, raised $95 million in funding, following 108% YoY growth in revenue. The round was led by Accel along with the existing investors Norwest Venture Partners and Avataar Ventures.

Vidyard, a video messaging platform for businesses, is teaming up with Gong, a revenue intelligence platform for B2B sales teams, to provide sales teams with greater visibility and automated insights into how their customers engage with personalized video messages and on-demand demo videos.

Drift, a provider of conversational marketing and sales tools, released a new product designed to personalize the customer’s online experience. By combining its core products into one suite of tools, the company intends to offer a line of communication between the buyer and the seller, providing the buyer with instant, personalized experiences throughout their journey.

ZoomInfo is a provider of modern go-to-market software, data and intelligence for more than 25,000 companies worldwide. The company’s revenue operating system, RevOS, is designed to empower B2B sales, marketing, operations and recruiting professionals to hit their numbers by pairing best-in-class technology with unrivaled data coverage, accuracy and depth of company and contact information.