As #B2BMX 2022 wound to a close, marketers savored the opportunity to mingle with their peers, enjoy the Scottsdale, Ariz., sunshine and learn about the latest marketing trends and tactics. Here are the key takeaways from Day Two of the conference.
Metadata.io, a demand generation platform, closed a $40 million Series B funding round led by Next47 and Resolute Ventures, with participation from other SaaS founders and CEOs.
ZoomInfo, a go-to-market software, data and intelligence provider, enhanced its SalesOS platform with Tracker, a new automation feature that monitors and follows key buyers and accounts when they make career changes.
The excitement about connecting in person at the 2022 B2B Marketing Exchange was palpable: For many, it was the first non-virtual conference they’d attended since #B2BMX 2020.
On average, buyers are 80% through their journey before they reach out to sales reps — and more than one-third prefer “seller-free” experiences.
With the foundation set, Marcus Sheridan kicked off the 2022 B2B Marketing Exchange (#B2BMX) by shining a light on the importance of building trust with buyers to generate more conversions with his keynote, “Good To GREAT B2B Digital Marketing In 2022 & Beyond: From World-Class Website Content To Self-Service Tools, How To Reach A New Level Of Trust, Traffic, Leads & Sales Online.”
ON24, a digital experience platform, released the ON24 Partner Network, featuring more than 40 sales and marketing agencies, solutions integrators and software companies, to help mutual customers advance their digital-first strategies.
Phrasee, a brand language optimization platform, released an AI technology designed to help brands personalize the language each customer receives in real-time. To support the release, the company also launched a Language Insights suite designed to help identify customer preferences on language, sentiment, diversity and tone.
Salesloft, a sales engagement platform, partnered with Google to enter its Cloud Marketplace and enable Google Cloud customers to procure Salesloft’s Modern Revenue Workspace. The partnership seeks to enable Salesloft customers to retire committed cloud spend while benefiting from deeper product integrations and unified billing.
LinkedIn Sales Navigator’s new search experience, advanced integrations with a seller’s CRM and the new homepage offers sellers a more integrated experience to uncover new opportunities and grow their businesses.
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The declaration seemed outrageous at the time, but it proved true as early as 2015.
