Vidyard & Gong Collaborate To Offer Enhanced Insights Into Video Marketing
- Written by Christina Cargulia
- Published in News Briefs
Vidyard, a video messaging platform for businesses, is teaming up with Gong, a revenue intelligence platform for B2B sales teams, to provide sales teams with greater visibility and automated insights into how their customers engage with personalized video messages and on-demand demo videos.
Gong has now implemented Vidyard’s video feature into its online site with the goal of increasing customer engagement and offering sales teams a more comprehensive view of customer-facing activities, behaviors and engagement.
“Gong customers can now easily adopt video messaging into their sales strategy,” said Eilon Reshef, Gong’s Chief Product Officer, in a statement. “The Vidyard integration strengthens our platform for sales teams, providing a single source of truth where sales reps, managers and others collaborate, streamline work and get data-based advice on critical next steps.”