Full Circle Insights, a marketing performance measurement platform, revealed that its Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to clients’ customer relationship management (CRM) systems.
Bizzabo, an event experience operation system (OS), launched its Global Event Center of Excellence, a dedicated division created to help provide event expertise, education and resources to event managers. The Global Event Center of Excellence seeks to serve customers and partners by curating and sharing best practices and insights via events, webinars, workshops, templates, toolkits and other pieces of content.
The sweet spot for partner marketing is a smaller and faster moving target than ever before. As companies compete for the attention of better performing partners, they are striving to engage them with customized channel marketing programs. But to ensure that their marketing messages are broadcast through wider channel ecosystems as well, brands are also investing in campaign-amplifying tools, technologies and services.
The sweet spot for partner marketing is a smaller and faster moving target than ever before. As companies compete for the attention of better performing partners, they are striving to engage them with customized channel marketing programs. But to ensure that their marketing messages are broadcast through wider channel ecosystems as well, brands are also investing in campaign-amplifying tools, technologies and services.
MeritB2B, a B2B marketing and sales solutions provider, adopted a new name as part of its rebrand. Now formally known as Anteriad, the company will remain focused on growing its data and B2B influence.
BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients.
BoostUp.ai, a revenue intelligence and operations platform, secured $28.5 million in Series B funding, bringing its total capital raised to more than $40 million. The round was led by NGP Capital with existing investors Canaan, Emergent and BGV, in addition to CROs and RevOps leaders from various companies.
In most marketing departments, the process for creating, sharing and publishing content hasn’t really changed over the last decade. But customer expectations have. Today’s audiences expect a seamless digital experience (DX) combined with an engaging brand story. Without that, they’ll simply stop listening.
Scratchpad, Inc. is a revenue team workspace that specializes in managing sales teams’ daily tasks. The company announced the availability of the first inbox and deal alert system built for salespeople to cut through the clutter of notifications, often sent through Slack or email, disrupting their day-to-day workflows. The Inbox and Deal Alert System combines sales notes, spreadsheets, tasks managers, chat, notifications, deal collaboration, pipeline management, Kanban boards, search and sales process compliance in a single experience.
Digital business consultancy Huble Digital Group acquired bubblebridge interactive GmbH, one of the top German HubSpot Solutions Partners. The company isbased in Munich, Germany which ultimately expands Huble’s European business, adding to the U.K., U.S., Germany, Singapore and South African entities.
