Calendly is an online appointment scheduling platform that aims to help individuals, teams and organizations automate the meeting lifecycle to create a better customer experience. The company launched a new feature called Calendly Routing Forms, which adds screening questions and routing logic to gather information from an inquirer before allowing them to book a meeting. This function can potentially help teams become more productive and provide a customer-centric scheduling experience through their organization’s website.

Gating content tends to split marketers – those who do, those who try not to and those who don’t see any other option.

Contentgine, a content-based marketing agency, released its latest “Top 5” research ranking the most popular AI content consumed by B2B decision makers and analyzed by its Content Indication Platform (CIP), which mines 1 billion engagement signals quarterly from content interactions with a B2B library of more than 500,000 case studies, white papers and E-books.

Unbounce, a conversion intelligence platform, appointed three new seasoned executive members to its company. Pete Housley, Darby Sieben and Saba El-Hilo are taking on leadership roles in marketing, product and engineering respectively to help guide Unbounce’s next phase of growth.

Anteriad, a B2B marketing and sales solutions provider, appointed Lynn Tornabene as its first Chief Marketing Officer (CMO). The position was created following Anteriad’s rebrand as a full-funnel solution for B2B marketers, which combined the strengths of MeritB2B and True Influence through a strategic acquisition.

ORM Technologies aims to make sales and marketing decisions easier by cutting through the clutter of data to hit revenue goals more reliably. ORM is a Marketing Performance Analytics platform that connects data from multiple sources to define the customer journey, analyze campaign results and predict the next moves.

We need to talk about the “conversation gap” impacting today’s marketing and sales funnels. The conversation gap is the gap between customer expectations for personalized, 1:1 interactions and your revenue teams’ ability to meet them at scale. If you’ve ever been unsure if a lead is truly ready for a sales conversation, spun through seemingly endless sales cycles or wished you had more time and capacity to interact with every lead, then you’re likely dealing with a conversation gap.

Bizzabo, the Event Experience OS, launched an upgraded onsite check-in solution that seeks to enhance data-driven experiences to power in-person and hybrid events. The new solution — powered by Klik’s technology (Bizzabo’s most recent acquisition) — is designed to provide event leaders with more flexibility and a better user experience for event organizers, attendees, speakers and sponsors.

Madison Logic (ML), an ABM platform, announced a new LinkedIn integration to enable data-driven multichannel ABM activation and measurement. This integration is the latest release of ML’s Journey Acceleration platform and aims to increase account engagement and accelerate the sales cycle.

Invoca, an AI-powered conversation intelligence platform, released Invoca for Multi-Location CX, a new conversation intelligence solution for multi-location and franchise brands that seeks to improve caller experiences and conversion rates across all business locations.