Livestorm, a video engagement platform, launched its first-ever Video Engagement Score™ (VES). VES is a new tool that allows event and meeting hosts to measure the impact of remote meetings and events through a unique scoring system.
TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides an easy-to-use interface to enable users to create custom lookalike audiences quickly.
Wrapify, a performance-driven out-of-home (OOH) advertising platform, named Valerie Carboni as its first Vice President of Marketing. In her role, Carboni will help promote awareness about the benefits, best practices and positive results of OOH advertising.
As CFOs and executives increasingly become more involved in buying decisions, sellers are finding one dreaded question that ends potential sales in no decision: “Why buy now?”
Integrate, a provider of B2B Precision Demand Marketing tools, launched Precision Social and new cross-channel insight capabilities for its Demand Acceleration Platform. The news was announced at Forrester’s B2B Summit this week.
As attendees re-entered the Austin Convention Center for a new day of Forrester’s annual B2B Summit, there was notable excitement in the air as more than 2,000 marketers prepared for another day packed with breakout sessions, case studies and keynotes.
The Demand Gen Report team once again sat in the front row to collect all the nuggets of wisdom the esteemed Forrester analysts shared on stage.
Conversica, Inc., a provider of conversational AI solutions, enhanced its Conversational ABM platform through a new integration with account engagement platform 6sense. The partnership seeks to enable Conversica AI Assistants to tap into 6sense’s account and intent data to help marketers identify target accounts and tailor two-way, humanlike conversations.
Leadspace, a B2B customer data platform, announced the release of Leadspace Studio at the Forrester B2B Summit. The AI-driven solution is designed to find, create and accelerate pipeline with the highest probability of conversion and directly activate it across marketing automation and digital media platforms.
Intentsify, an intelligence activation platform, named Larry Whitman as its Chief Financial Officer (CFO) and Marco Lagi as VP of Artificial Intelligence.
6sense, an account engagement platform, released its 6sense Revenue AI program to capture anonymous buying signals, target accounts and recommend the right channels and messages to increase revenue performance. 6sense Revenue AI seeks to align the entire revenue team on goals, data, systems and processes to grow revenue. Applying AI, big data and machine learning across every stage of revenue generation aims to accelerate deals, expand opportunities, increase the average sales price and conversion rates and improve the overall effectiveness of the team.
