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Invoca Raises $83M In New Funding To Accelerate Innovation & Global Expansion

Invoca, an AI-powered conversation intelligence platform, raised $83 million in Series F equity financing at a $1.1 billion valuation. The round was led by Silver Lake Waterman with additional participants, including Hollyport Capital, Kingfisher Investment Advisors and Fenwick & West, and existing investors Upfront Ventures, Accel, H.I.G. Capital and Industry Ventures. This round propels Invoca to surpass $100 million in run-rate revenue and represents a 4X increase in the company’s valuation since its last funding round in 2019.

#B2BMX: NLA Recap: As ABM Strategies Advance, Alignment & Personalization Enter The Spotlight

Virtual events are alive and well — and perhaps there’s no better example than Demand Gen Report’s annual B2B Marketing Exchange: Next Level ABM event. Through an event that featured an impressive speaker line-up from the likes of Microsoft, Oracle, Forrester, McKinsey and more, thousands of B2B marketers learned how to enhance, resuscitate or even begin their ABM journeys.

Movable Ink Unveils AI-Driven Content Personalization Engine

Movable Ink, a content personalization provider, unveiled Da Vinci, an AI-driven content personalization engine designed to create a more meaningful approach to individualized content. Da Vinci leverages the power of AI to build, balance and navigate a map of a brand's catalog through editorial and promotional content across marketing programs and throughout the customer relationship lifecycle.

Splash Launches New Virtual & Hybrid Solution For Event Marketers

Splash provides event marketers and field marketing teams with the tools they need to design, create and execute virtual, in-person and hybrid event programs. Splash Studio is an all-in-one virtual event platform that aims to supply everything needed for virtual and hybrid event programs, from planning and marketing to event design, native engagement tools and integrated video streaming.

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