Demandbase is adding the Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to further automate their advertising and marketing campaigns. Powered by Artificial Intelligence, Dynamic Audiences is designed to automate the targeting of specific accounts with specific messages based on sales stage, intent, website engagement and other buyer…

Brainshark, Inc., a data-driven sales readiness platform vendor, and TopOPPS, a provider of AI-based sales pipeline management and forecast predictability solutions, have formed a strategic partnership to offer integrated platforms for sales management.

Digital Pi, an agency focused on marketing automation consulting services in the B2B sector, has been acquired by the Dentsu Aegis Network, a global agency network. Digital Pi will join Merkle, a data-driven performance marketing agency, as an extension of its B2B business.