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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Marketo Reaches 1,000 Customers; Sets Sights On EMEA With Hire Of Former Salesforce Exec

Marketo recently announced that the company has surpassed the 1,000 customer mark, after adding 146 customers in the first quarter of 2011. After reaching that milestone in less than three years and serving customers across 24 countries worldwide, Marketo has now set its further international expansion.The company announced the opening…
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ExactTarget Closes $30M In Financing; Posts 52% Growth in Q1

ExactTarget, a provider of interactive marketing solutions, announced today it closed $30 million in venture financing to fund key acquisitions, enter new global markets, expand its operations across North America, Europe and Asia Pacific and further accelerate its technology. The round of financing was led by Technology Crossover Ventures (TCV)…
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D&B Collaborates With Microsoft To Launch D&B360 For Dynamics CRM

D&B, a provider of commercial information and business insight, has agreed with Microsoft to integrate D&B360, D&B's Data-as-a-Service (DaaS) solution, with Microsoft Dynamics CRM in both on-premise and on-demand environments. D&B360 will deliver data that has been optimized for enhanced accuracy and completeness — a competitive advantage that increases effectiveness…

Silverpop Adds New Automation Features With Engage 8.3 Upgrade

Working to help marketers engage prospects on “their own terms,” Silverpop recently announced new features as part of its Engage 8.3 product upgrade. Since accumulating data about customers and prospects is an important goal for all marketers, Silverpop has added Progressive Web Forms and Multiple Lead Scoring models to its…
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