The Marketing Automation Institute (MAI) yesterday announced its official launch as a new certification body and community for the industry. In collaboration with industry thought leaders and marketing automation vendors, the MAI is focused on providing educational training opportunities that help both BtoB and BtoC marketing professionals develop the skills…

The benefits of integrated marketing automation are extending into new areas of measurement, according to new research from The Lenskold Group. In addition to having improved visibility into ROI metrics, the new study found BtoB organizations employing automated solutions also have a greater probability of having highly effective and efficient…

The recent news of Eloqua’s IPO filing brought renewed attention to the marketing automation and revenue performance management. The majority of competitors and industry analysts applauded the move as a milestone event for the category. At the same time, the revealing look inside Eloqua’s business and financial performance, drew industry…