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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

SAS Eyes Leadership Position In IMM With Assetlink Acquisition

You’ve heard of category killers. SAS thinks it has a category creator. With the acquisition of marketing resource management pioneer Assetlink, SAS believes it has stretched beyond the standard marketing resource management (MRM) solution for retailers and other verticals. According to Assetlink CEO Chetan Saiya, the combination will bring Integrated…
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Bulldog Solutions Joins Marketing Cloud Group To Connect Services

As new Cloud-optimized marketing strategies such as social media, paid search and search engine optimization effectively deliver both short and long-term results, leading marketing firms are expanding their Cloud expertise and connections. BtoB demand-generation agency Bulldog Solutions has joined the Marketing Cloud, a consortium of Cloud-based marketing services providers focused…

Responsys Enhances Adobe Integration To Bridge Analytics Data And Campaigns

Responsys, Inc., a provider of on-demand email and cross-channel marketing solutions, announced enhancements to its existing integration with the Adobe Online Marketing Suite, powered by Omniture. Unveiled at the recent Adobe Omniture Summit 2011, the enhancements are aimed at accelerating time-to-market and reducing complexity of cross-channel marketing campaigns. The update…

Daily Deal Model Tested In BtoB Markets As Ajilitee Offers BI Services on Groupon

The popularity of the “daily deal” model has skyrocketed among the BtoC audience, as smaller merchants have found an alternative way to allocate marketing spend to bring customers in. For the first time, the trend has been tested with bigger ticket BtoB models. Ajilitee, a business intelligence, analytics and cloud…
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