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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Demandbase Launches B2B Online Advertising Platform

Demandbase, a provider of B2B marketing technology solutions, today announced a new online ad-targeting service designed for the business-to-business market. The company's Demandbase Company-Targeted Advertising platform will allow B2B advertisers to deliver online ads tailored to specific companies or to groups of companies that match particular attributes. The platform also…
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Aprimo Adds Cloud-Based Digital Messaging Solution

Aprimo yesterday announced the availability of its Digital Messaging Center, a comprehensive cloud-based solution that offers a hub for managing digital messaging activity. The Digital Messaging Center incorporates messaging technology obtained through Teradata’s recent eCircle acquisition. Aprimo Digital Messaging Center integrates with web analytics tools, CRM platforms, e-commerce systems and…
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StrongMail Unveils Email Marketing Update

StrongMail, a provider of email marketing and cross-marketing solutions, today announced an upgrade to its flagship email marketing solutions, Message Studio. The StrongMail Message Studio 7.1 features new testing, optimization, automation and reporting capabilities.
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ExactTarget And Pardot: A Marketing Automation Veteran Shares His Thoughts

Yesterday's acquisition of Pardot by email marketing vendor ExactTarget raises some interesting questions – both in terms of what the deal means for other email marketing firms, as well as its implications for ExactTarget in particular. Earlier today, Demand Gen Report had the chance to speak with Act-On Software CMO…
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ExactTarget Acquires Pardot And iGoDigital

ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget paid $95.5 million in total consideration for Pardot, including $85.5 million in cash and $10.0 million in ExactTarget common stock, and $21.0 million in total consideration for iGoDigital, consisting of $14.7 million…
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Madison Logic Introduces New Behavioral Analytics, Lead Retargeting Solutions

Madison Logic, a provider of B2B lead generation solutions, this week announced the addition of two new products, targeting the market for analytics, retargeting and lead nurturing solutions. The company's Data Match Behavioral Analytics is intended to supply advanced analytics to a B2B company's marketing automation system. It includes features…
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